Thursday, December 13, 2007

Google Trends, Facebook and Halifax?

There's a neat tool called "Google Trends" that let's you compare different search terms and see trends over time based on search data.

There's an interesting one that appears if you search "Facebook" and "MP3" together (for instance). Sure, you'll see that the popular social networking site Facebook is taking off and has been since about the summer of this year. But the other thing you may notice is that the country that does the most per capita searching for "facebook" is Canada.

Or even more importantly, the city that does the most per capita searching for facebook is "Halifax." Yes. Halifax, Nova Scotia searches for the term "Facebook" more than any other city in the world on a per capita basis.

There could be many reasons for this -- for example, perhaps there are a wide range of people that have come here from away and want to keep in touch with their friends in other towns?

Maybe the story is more about family members moving out west and parents trying to keep in touch with their children/grandchildren. It's all hard to say, but it does affirm that we should be learning about this stuff.

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